Lecture 6: Consumer Targeting and Mentalisation

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Summary:	Lecture 6: recap on brand identity and definition of key concepts which are target, reflection and self-image.
Creators:	DR Antoinette Fionda-Douglas
Divisions:	Academic > Glasgow School for Business and Society > Department of Fashion, Marketing, Tourism and Events > Fashion and Marketing
Copyright holder:	Copyright ©2013 Glasgow Caledonian University
Tags:	Fashion, Marketing, Consumers
Viewing permissions:	University
Depositing User:	DR Antoinette Fionda-Douglas
Date Deposited:	07 Jan 2016 08:53
Last Modified:	16 Feb 2016 09:17
URI:	https://edshare.gcu.ac.uk/id/eprint/259

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