GCU Professorial Inaugural Masterclass: Customer Service - Customer Advocacy: Bottom Line Profit, A John Lewis Perspective

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Summary: Professor Lesley Ballantyne discusses the topic of 'Customer Service - Customer Advocacy - Bottom Line Profit: A John Lewis perspective'. Formerly Managing Director of John Lewis Glasgow, Lesley Ballantyne took up her role as Director of Operational Development in 2010, becoming responsible for the retailer’s customer service proposition and all aspects of operational support to its shops. Lesley holds a Professorial Fellowship in Retailing at Glasgow Caledonian University.
Lesley Bannatyne
Divisions: Strategy > Communications and Public Affairs
Copyright holder: Copyright ©2011 Glasgow Caledonian University
Tags: Retailing, Customer Service
Viewing permissions: University
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Date Deposited: 08 Feb 2016 11:25
Last Modified: 07 Nov 2017 10:55
URI: https://edshare.gcu.ac.uk/id/eprint/465

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