GCU Inaugural Professorial Lecture: ASOS - Retail in the New Age

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Summary: Nick Robertson talks about ASOS. He starts with some of the major milestones in the growth of retailing. Then he moves to his first web site "As seen on screen" in 2000 which was born from product placement. He talks about their original small warehouse, then the major fire in 2005 which had the unexpected effect of a lot of free publicity. He describes the move to a more fashion based business aimed at customers in their 20s. Gives some key facts and figures and look forward at what comes next. He talks about some of the risk involved. The talk finishes with a Q&A session.
Nick Robertson
Divisions: Strategy > Communications and Public Affairs
Copyright holder: Copyright ©2013 Glasgow Caledonian University
Tags: Retailing
Viewing permissions: University
Depositing User:
Date Deposited: 26 Feb 2016 16:29
Last Modified: 02 Nov 2017 16:22
URI: https://edshare.gcu.ac.uk/id/eprint/485

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