1 00:00:00,000 --> 00:00:04,000 Hello my name is Lisa in this video I am going to be showing 2 00:00:04,000 --> 00:00:08,000 you how to use IBISWorld to find industry and company information. 3 00:00:08,000 --> 00:00:12,000 IBISWorld is a tool used in business to make business decisions 4 00:00:12,000 --> 00:00:16,000 the content is written by industry experts and it is updated frequently 5 00:00:16,000 --> 00:00:20,000 The reports cover manufacturing 6 00:00:20,000 --> 00:00:24,366 retailing and service industries. They provide a good 7 00:00:24,366 --> 00:00:27,999 overall, 360 degree overview 8 00:00:28,000 --> 00:00:32,000 of an industry. You can access IBISWorld from the Library 9 00:00:32,000 --> 00:00:36,000 homepage either through Discover 10 00:00:36,000 --> 00:00:40,000 , database A to z or from one of your subject guides 11 00:00:40,000 --> 00:00:44,000 There is also a page we have, under subject help, for company and industry 12 00:00:44,000 --> 00:00:48,000 information which gives you details of the different 13 00:00:48,000 --> 00:00:52,000 types of information you might require and where you are most likely to find them. 14 00:00:52,000 --> 00:00:56,000 So IBISWorld is mainly business sector reports so if I click here 15 00:00:56,000 --> 00:01:00,000 there is my link to IBISWorld 16 00:01:00,000 --> 00:01:04,000 Just click on the full text link 17 00:01:04,000 --> 00:01:08,000 here and it will take you into the database 18 00:01:08,000 --> 00:01:12,000 19 00:01:12,000 --> 00:01:16,133 If you are prompted to log in use your GCU username and password and that will get 20 00:01:16,133 --> 00:01:19,999 you access. It is very straight forward to use. It's just 21 00:01:20,000 --> 00:01:24,000 one search box. So you could type in the name of a company or 22 00:01:24,000 --> 00:01:28,000 the name of an industry or 23 00:01:28,000 --> 00:01:32,000 possibly a product you are interested in. What you have to remember about IBISWorld 24 00:01:32,000 --> 00:01:36,000 is that it's very big picture. The reports 25 00:01:36,000 --> 00:01:40,000 are quite wide in focus so 26 00:01:40,000 --> 00:01:44,000 while I might be interested in something like wearable 27 00:01:44,000 --> 00:01:48,000 technology or Fitbits I need to think about what king of 28 00:01:48,000 --> 00:01:52,000 report would that be in. So if the keyword Fitbit was in a report 29 00:01:52,000 --> 00:01:56,000 I could search for Fitbit 30 00:01:56,000 --> 00:02:00,000 but there is nothing there 31 00:02:00,000 --> 00:02:04,000 However, if I was to search for something like 32 00:02:04,000 --> 00:02:08,000 fitness 33 00:02:08,000 --> 00:02:12,000 you get the idea. These reports are quite wide, so sporting 34 00:02:12,000 --> 00:02:16,000 goods manufacturing in the UK. There will also be something on retailing 35 00:02:16,000 --> 00:02:20,000 Here we go, Sporting and Outdoor equipement retailers in the UK 36 00:02:20,000 --> 00:02:24,000 and that will give me the broad context in which 37 00:02:24,000 --> 00:02:28,000 my more specific topic sits. 38 00:02:28,000 --> 00:02:32,000 The reports are very detailed. They cover all 39 00:02:32,000 --> 00:02:36,000 these different aspects of the industry 40 00:02:36,000 --> 00:02:40,000 so lots of really good, top quality analysis 41 00:02:40,000 --> 00:02:44,000 IBISWorld is updated on a regular basis so this is 42 00:02:44,000 --> 00:02:47,900 a report from earlier this year. 43 00:02:47,900 --> 00:02:51,900 All the reports have the same structure. So you get all of these different sections 44 00:02:51,900 --> 00:02:55,900 So if you need to write a SWOT analysis 45 00:02:55,900 --> 00:02:59,900 or a PESTEL analysis. Or if you just need to 46 00:02:59,900 --> 00:03:03,900 get a quick overview or a particular industry 47 00:03:03,900 --> 00:03:07,400 I would use IBISWorld 48 00:03:07,400 --> 00:03:09,166 As well as really concise analysis 49 00:03:09,166 --> 00:03:11,399 you also get charts and 50 00:03:11,400 --> 00:03:15,400 graphs. You can download 51 00:03:15,400 --> 00:03:19,400 those, just look for the download button here and those can be 52 00:03:19,400 --> 00:03:23,400 exported into Excel. Just remember to reference any of the information 53 00:03:23,400 --> 00:03:27,400 that you take from IBISWorld. There is an example in the referencing guide 54 00:03:27,400 --> 00:03:31,400 on the Library homepage of how to do that. You can also download the whole report 55 00:03:31,400 --> 00:03:35,400 as a pdf if you want to read it off line. IBISWorld is a really good source 56 00:03:35,400 --> 00:03:39,400 for a quick overview. The Library subscription to IBISWorld 57 00:03:39,400 --> 00:03:43,400 covers the UK only. There are also global reports on IBISWorld 58 00:03:43,400 --> 00:03:47,400 but that is the entire world so they are very general. If you are looking for 59 00:03:47,400 --> 00:03:51,400 more detailed reports on individual countries outside 60 00:03:51,400 --> 00:03:55,400 the UK we would recommend that you use Passport. You can access 61 00:03:55,400 --> 00:03:59,400 that from the company and industry information page here 62 00:03:59,400 --> 00:04:01,000 there is a link to passport there. 63 00:04:01,000 --> 00:04:05,000 If you require assistance in using this or any other Library resources please contact your 64 00:04:05,000 --> 00:04:07,100 subject librarian.