Hello my name is Lisa in this video I am going to be showing
you how to use IBISWorld to find industry and company information.
IBISWorld is a tool used in business to make business decisions
the content is written by industry experts and it is updated frequently
The reports cover manufacturing
retailing and service industries. They provide a good
overall, 360 degree overview
of an industry. You can access IBISWorld from the Library
homepage either through Discover
, database A to z or from one of your subject guides
There is also a page we have, under subject help, for company and industry
information which gives you details of the different
types of information you might require and where you are most likely to find them.
So IBISWorld is mainly business sector reports so if I click here
there is my link to IBISWorld
Just click on the full text link
here and it will take you into the database
If you are prompted to log in use your GCU username and password and that will get
you access. It is very straight forward to use. It's just
one search box. So you could type in the name of a company or
the name of an industry or
possibly a product you are interested in. What you have to remember about IBISWorld
is that it's very big picture. The reports
are quite wide in focus so
while I might be interested in something like wearable
technology or Fitbits I need to think about what king of
report would that be in. So if the keyword Fitbit was in a report
I could search for Fitbit
but there is nothing there
However, if I was to search for something like
fitness
you get the idea. These reports are quite wide, so sporting
goods manufacturing in the UK. There will also be something on retailing
Here we go, Sporting and Outdoor equipement retailers in the UK
and that will give me the broad context in which
my more specific topic sits.
The reports are very detailed. They cover all
these different aspects of the industry
so lots of really good, top quality analysis
IBISWorld is updated on a regular basis so this is
a report from earlier this year.
All the reports have the same structure. So you get all of these different sections
So if you need to write a SWOT analysis
or a PESTEL analysis. Or if you just need to
get a quick overview or a particular industry
I would use IBISWorld
As well as really concise analysis
you also get charts and
graphs. You can download
those, just look for the download button here and those can be
exported into Excel. Just remember to reference any of the information
that you take from IBISWorld. There is an example in the referencing guide
on the Library homepage of how to do that. You can also download the whole report
as a pdf if you want to read it off line. IBISWorld is a really good source
for a quick overview. The Library subscription to IBISWorld
covers the UK only. There are also global reports on IBISWorld
but that is the entire world so they are very general. If you are looking for
more detailed reports on individual countries outside
the UK we would recommend that you use Passport. You can access
that from the company and industry information page here
there is a link to passport there.
If you require assistance in using this or any other Library resources please contact your
subject librarian.