Let's have a look at the fashion specialist
resources that we have. The first thing to note is that we do not subscribe to
Business of Fashion, however you can register for an individual
free account that gives you access to a limited number of articles
To find the fashion subject specialist resources if you go to Subject
Help, Subject guides and fashion
and if you look in Finding and using
databases. As well as the key databases for journal content
here we have listed the key fashion specialist resources that we subscribe to
There are in alphabetical order and first is Drapers.
So Drapers is the key industry for fashion retail in the UK
and Ireland. We subscribe to it. You need to register
the first time you use it. Just use that link, it will take you through Discover
and you'll note it says "Use your GCU email", that's your student email address
so @caledonian.ac.uk That's how Drapers knows
that you are a student here. So by having an account you get full access to the Drapers
website.
Latest breaking news,
coverage of all the major fashion retail sectors. Companies, people.
Once you've registered for Drapers they will sent you out regular email updates
Second on this list is EDITED. It's the industry standard tool for fashion
retail for pricing and produce. It's in real time. It's used by industry professionals
It's a way of tracking products and trends. If you have
worked in fashion you may already have used EDITED. Again
you'll get a link through Discover and it's your GCU
username and password when you are prompted and that will log you in
Just agree to the terms and conditions
all of these specialist resources we have an an educational licence. That means
you can use them for your course, but if you also happen to be working in the industry
you are not meant to use these subscribed resources
in a commercial because it's a different licence. EDITED is a really intuitive
tool to use. So you can do things like
look at what is happening in social media
Change that to Twitter
I can search here
say I'm interested in something like vegan leather
I can see where that's trending on Twitter across all regions
I could change the regions I could change the date as well.
I could also have a look at trends on the trends
dashboard.
Any of these trends I'm interested in I can follow, so I'm following a couple of trends here
So let's look for duffel coats, so
the male trend the female trend. I can click in and see
top retailers, top brands, price points
You can easily get a quick visualisation
of the trend and how it has been faring
We can also have a look in retail reports.
Retail reports are briefings for people working in the industry
on a particular product or trend. Let's have a look
again you've got the same kind of filters along the top here if you are looking for something in particular
You can search across all the trends here as well or you can browse the latest ones
Let's have a look in this one
here. So what you see is very little text. It's very succinct
Gives you lots of nice visual. Any
of the visuals you have in EDITED you can
use for your written work
just as long as you reference it. So what you are getting here is
really concise analysis on trends, products
also on things like visual merchandising
as well. WGSN is the world's leading
fashion and trend forecaster.
It stands for Worth Global Style Network
Just click on the link and it will take you in
What you need to note about WGSN is that we only subscribe to the
fashion menu. There are other menus in there for other design areas
but it's only fashion that we cover and it will default to fashion.
If you want to download and save any
of the items, which you can do. There are over 2 million high quality
fashion images on WGSN. Again they are licenced
for educational use only. To do that first of you need to create your own
account up here where it says log in. Creating an account lets you
save any images that you see and download them and use them
in your written work. The first part, the landing page
is based on your previous browsing history. If you scroll down
you can see the latest reports. Again you are getting similar filters as you did
on EDITED to narrow by market, category, season
and content type. You can also just search across if you are interested in
something in particular
So you can see if covers a full
range of different products
and it covers women, men, youth and children's fashion as well.
So here is an example of a report and
these options [right hand menu] you can download the report and if you are logged in with your own personal account
you can save any of these images. You'll notice there is an icon to download
images here.
There are very detailed
menu categories that you can use across the different sectors
The image library allows you to
search across all the millions of images that are in WGSN
and you've got your filters here so you can
search by brand, or you can search at the top here, or you can use these filters
so you can get an idea of the detail you can go to
So if you are looking for a particular brand or
retailer. You can even
go to the like tones or colours as well, so it's a very specific search. If you are looking for something in particular
use the image library
Just doing a keyword
search for comme de garcons and these are all the images that are
coming up and I can still filter
further here if I wanted to filter to
woman's wear for example
Really high quality images that you can download
In the all markets menu you'll also see there's a sustainability section here
so that's a quick shortcut to looking at all the material they have that's labelled
as being to do with sustainability and from within there you can
search across. You will find that many of the specialist databases
have a sustainability filter or section. We've got two
fashion journal archives on this list. The first is Women's Wear Daily Archive
and that runs from 1910 to the present. There is a sometimes a short
time lag on that. Women's Wear Daily is
a US publication. It's published everyday and
it's like the FT for fashion
The other archive we have is US Vogue. We've got it in full colour from
the beginning from 1892 up until the present day
It's high definition colour images and it's fully searchable
So you could search for an advertisement,
for a designer, photographer or a particular product
Very detailed. Both of these sit on the ProQuest platform
so they both behave in a very similar way. Women's Wear Daily Archive is less
, is not as lush as Vogue archive
Again you get the link through Discover. Because both Women's Wear
Daily and Vogue Archive sit on the same platform they behave in very similar
way. So you can search here or you can use advanced search and it allows you
to search in a more detailed way.
But let me see, let's look for
[christian dior]
If I look down here I could search for
Christian Dior adverts or articles or
fashion shoots. Let's look for adverts
So I've things going back to 1947, so I could put a date range
in here if there is a particular time period I'm interested in
or I can just click
and there
is the full colour scanned page. The other things I wanted to point out is the market research
databases that we have. We've got two main databases
for the UK use Mintel
there is a link there to Mintel. If it's outside the UK use Passport
Just give you a quick look in each of these they are very easy to use
So Mintel we only subscribe to the UK component
Just agree to the terms and conditions. So this is Mintel
We've got some filters here you can use. So could search by
retail and apparel
So you could use the filters
to be given a range of reports
or you can do a keyword search up here where it says I'm looking for. You've got a couple of filters
here. So the main.. there are lots of different types of reports on
Mintel. The big reports, the main ones
is something that's labelled as report. That is where
Mintel go out and they survey thousands of consumers
about different consuer issues. It's highly detailed.
So let's have a look at something like
women's wear UK May 2020
So if you are ever looking for anything on why
consumer buy where they buy, buy what they buy. What decisions
they make, what influences them on how they decide
to spend their money. That's the kind of thing you'll find on Mintel
You can see the full table of contents here. So most of the big reports cover
very similar types of content
So you get market size, market drivers, the big brands annd if you look down here
What they buy, how they shop, where they shop, purchasing drivers
So really valuable information that is very hard
to find for free, because it is so useful to businesses. Mintel is
a database that is used not just by people
studying. It's also used in the business world to make business decisions
So that's Mintel and that's for UK
market research. If it's global it will be Passport.
Any of the named databases I've mentioned as well as going through the subject
guide you can just type the name into the Discover search box on the library homepage
and it will give you the link to the databases. So Passport is a database
that covers global industry sector reports
company profiles there is also
a lot so statistics in there around things like market share
again terms and conditions- it's for educational purposes only.
So this is Passport
As well as analysis you also get statistics
in here as well. It's a bit of beast to use. It's a bit complicated, it looks a bit complicated
So you can do keyword here across all
different parts of the database. Or you can browse
you got the different menu options here
If we have a look at something like industries
We've got apparel and footwear. We've also got luxury goods as well
Let's have a look in luxury goods. So
get a top level page here of the different types of content you can pop into.
I'm going to go into Analysis Quick links here. I've got different categories here
If I look down to Women's designer apparel
So what you can see here is all the reports that full under Women's Designer
Apparel across all geographies and I've got filters here that we help me
narrow those resutls down. So let's have a look in
footwear. You start to see the type of content that's coming up there
The briefing tend to be short reaction pieces
You can see as well there's things like podcasts
and video content as well
The key to getting the best out of Passport is really exploring the different menus
and searching in a couple different places in Passport
if you can't find what you are looking for. You can also search for companies
as well. So if I go up to Companies, I can search by company name. Not all companies are
in here, but a lot of the large companies are. So let's have a look for
something like Hugo Boss. Here we go
Hugo Boss AG. So there is no global
company profile but there is a local profile for Germany
IN the company profile, depending on what is available publically
you can get quite a lot of detail in terms of the company
, their ranking their market share
and that kind of thing. Any of the
graphics you use you can download, you can use it in your
written work as long you remember to reference it correctly
I'll do another company search for another
big company, but one that is mass market
[H & M]
So in this case there are lots of different types of profiles, so all those local company profiles
, but also the global profile as well, we've got it in apparel and footwear
and also in retailing as well
Let's look in apparel and footwear, global company profile
So a global company profile
tends to have a lot more detail in it. You've got your table of contents here
So it is very detailed
You can read it like a slideshare on the screen. You can
download the full pdf. you can jump to the different sections using the table of contents here
Any kind of related links to different
statistics or industry reports are available at the bottom
af the left hand menu
[end]