1 00:00:00,000 --> 00:00:04,000 Let's have a look at the fashion specialist 2 00:00:04,000 --> 00:00:08,000 resources that we have. The first thing to note is that we do not subscribe to 3 00:00:08,000 --> 00:00:12,000 Business of Fashion, however you can register for an individual 4 00:00:12,000 --> 00:00:16,000 free account that gives you access to a limited number of articles 5 00:00:16,000 --> 00:00:20,000 To find the fashion subject specialist resources if you go to Subject 6 00:00:20,000 --> 00:00:24,000 Help, Subject guides and fashion 7 00:00:24,000 --> 00:00:28,000 and if you look in Finding and using 8 00:00:28,000 --> 00:00:32,000 databases. As well as the key databases for journal content 9 00:00:32,000 --> 00:00:36,000 here we have listed the key fashion specialist resources that we subscribe to 10 00:00:36,000 --> 00:00:40,000 There are in alphabetical order and first is Drapers. 11 00:00:40,000 --> 00:00:44,000 So Drapers is the key industry for fashion retail in the UK 12 00:00:44,000 --> 00:00:48,000 and Ireland. We subscribe to it. You need to register 13 00:00:48,000 --> 00:00:52,000 the first time you use it. Just use that link, it will take you through Discover 14 00:00:52,000 --> 00:00:56,000 and you'll note it says "Use your GCU email", that's your student email address 15 00:00:56,000 --> 00:01:00,000 so @caledonian.ac.uk That's how Drapers knows 16 00:01:00,000 --> 00:01:04,000 that you are a student here. So by having an account you get full access to the Drapers 17 00:01:04,000 --> 00:01:08,000 website. 18 00:01:08,000 --> 00:01:12,000 Latest breaking news, 19 00:01:12,000 --> 00:01:16,000 coverage of all the major fashion retail sectors. Companies, people. 20 00:01:16,000 --> 00:01:20,000 Once you've registered for Drapers they will sent you out regular email updates 21 00:01:20,000 --> 00:01:24,000 Second on this list is EDITED. It's the industry standard tool for fashion 22 00:01:24,000 --> 00:01:28,000 retail for pricing and produce. It's in real time. It's used by industry professionals 23 00:01:28,000 --> 00:01:32,000 It's a way of tracking products and trends. If you have 24 00:01:32,000 --> 00:01:36,000 worked in fashion you may already have used EDITED. Again 25 00:01:36,000 --> 00:01:40,000 you'll get a link through Discover and it's your GCU 26 00:01:40,000 --> 00:01:44,000 username and password when you are prompted and that will log you in 27 00:01:44,000 --> 00:01:48,000 Just agree to the terms and conditions 28 00:01:48,000 --> 00:01:52,000 all of these specialist resources we have an an educational licence. That means 29 00:01:52,000 --> 00:01:56,000 you can use them for your course, but if you also happen to be working in the industry 30 00:01:56,000 --> 00:02:00,000 you are not meant to use these subscribed resources 31 00:02:00,000 --> 00:02:04,000 in a commercial because it's a different licence. EDITED is a really intuitive 32 00:02:04,000 --> 00:02:08,000 tool to use. So you can do things like 33 00:02:08,000 --> 00:02:12,000 look at what is happening in social media 34 00:02:12,000 --> 00:02:16,000 Change that to Twitter 35 00:02:16,000 --> 00:02:20,000 I can search here 36 00:02:20,000 --> 00:02:24,000 say I'm interested in something like vegan leather 37 00:02:24,000 --> 00:02:28,000 I can see where that's trending on Twitter across all regions 38 00:02:28,000 --> 00:02:32,000 I could change the regions I could change the date as well. 39 00:02:32,000 --> 00:02:36,000 I could also have a look at trends on the trends 40 00:02:36,000 --> 00:02:40,000 dashboard. 41 00:02:40,000 --> 00:02:44,000 Any of these trends I'm interested in I can follow, so I'm following a couple of trends here 42 00:02:44,000 --> 00:02:48,000 43 00:02:48,000 --> 00:02:52,000 So let's look for duffel coats, so 44 00:02:52,000 --> 00:02:56,000 the male trend the female trend. I can click in and see 45 00:02:56,000 --> 00:03:00,000 top retailers, top brands, price points 46 00:03:00,000 --> 00:03:04,000 47 00:03:04,000 --> 00:03:08,000 You can easily get a quick visualisation 48 00:03:08,000 --> 00:03:12,000 of the trend and how it has been faring 49 00:03:12,000 --> 00:03:16,000 We can also have a look in retail reports. 50 00:03:16,000 --> 00:03:20,000 Retail reports are briefings for people working in the industry 51 00:03:20,000 --> 00:03:24,000 on a particular product or trend. Let's have a look 52 00:03:24,000 --> 00:03:28,000 again you've got the same kind of filters along the top here if you are looking for something in particular 53 00:03:28,000 --> 00:03:32,000 You can search across all the trends here as well or you can browse the latest ones 54 00:03:32,000 --> 00:03:36,000 Let's have a look in this one 55 00:03:36,000 --> 00:03:40,000 here. So what you see is very little text. It's very succinct 56 00:03:40,000 --> 00:03:44,000 Gives you lots of nice visual. Any 57 00:03:44,000 --> 00:03:48,000 of the visuals you have in EDITED you can 58 00:03:48,000 --> 00:03:52,000 use for your written work 59 00:03:52,000 --> 00:03:56,000 just as long as you reference it. So what you are getting here is 60 00:03:56,000 --> 00:04:00,000 really concise analysis on trends, products 61 00:04:00,000 --> 00:04:04,000 also on things like visual merchandising 62 00:04:04,000 --> 00:04:08,000 as well. WGSN is the world's leading 63 00:04:08,000 --> 00:04:12,000 fashion and trend forecaster. 64 00:04:12,000 --> 00:04:16,000 It stands for Worth Global Style Network 65 00:04:16,000 --> 00:04:20,000 Just click on the link and it will take you in 66 00:04:20,000 --> 00:04:24,000 What you need to note about WGSN is that we only subscribe to the 67 00:04:24,000 --> 00:04:28,000 fashion menu. There are other menus in there for other design areas 68 00:04:28,000 --> 00:04:32,000 but it's only fashion that we cover and it will default to fashion. 69 00:04:32,000 --> 00:04:36,000 If you want to download and save any 70 00:04:36,000 --> 00:04:40,000 of the items, which you can do. There are over 2 million high quality 71 00:04:40,000 --> 00:04:44,000 fashion images on WGSN. Again they are licenced 72 00:04:44,000 --> 00:04:48,000 for educational use only. To do that first of you need to create your own 73 00:04:48,000 --> 00:04:52,000 account up here where it says log in. Creating an account lets you 74 00:04:52,000 --> 00:04:56,000 save any images that you see and download them and use them 75 00:04:56,000 --> 00:05:00,000 in your written work. The first part, the landing page 76 00:05:00,000 --> 00:05:04,000 is based on your previous browsing history. If you scroll down 77 00:05:04,000 --> 00:05:08,000 you can see the latest reports. Again you are getting similar filters as you did 78 00:05:08,000 --> 00:05:12,000 on EDITED to narrow by market, category, season 79 00:05:12,000 --> 00:05:16,000 and content type. You can also just search across if you are interested in 80 00:05:16,000 --> 00:05:20,000 something in particular 81 00:05:20,000 --> 00:05:24,000 So you can see if covers a full 82 00:05:24,000 --> 00:05:28,000 range of different products 83 00:05:28,000 --> 00:05:32,000 and it covers women, men, youth and children's fashion as well. 84 00:05:32,000 --> 00:05:36,000 So here is an example of a report and 85 00:05:36,000 --> 00:05:40,000 these options [right hand menu] you can download the report and if you are logged in with your own personal account 86 00:05:40,000 --> 00:05:44,000 you can save any of these images. You'll notice there is an icon to download 87 00:05:44,000 --> 00:05:48,000 images here. 88 00:05:48,000 --> 00:05:52,000 89 00:05:52,000 --> 00:05:56,000 90 00:05:56,000 --> 00:06:00,000 91 00:06:00,000 --> 00:06:04,000 There are very detailed 92 00:06:04,000 --> 00:06:08,000 menu categories that you can use across the different sectors 93 00:06:08,000 --> 00:06:12,000 The image library allows you to 94 00:06:12,000 --> 00:06:16,000 search across all the millions of images that are in WGSN 95 00:06:16,000 --> 00:06:20,000 and you've got your filters here so you can 96 00:06:20,000 --> 00:06:24,000 search by brand, or you can search at the top here, or you can use these filters 97 00:06:24,000 --> 00:06:28,000 so you can get an idea of the detail you can go to 98 00:06:28,000 --> 00:06:32,000 99 00:06:32,000 --> 00:06:36,000 So if you are looking for a particular brand or 100 00:06:36,000 --> 00:06:40,000 retailer. You can even 101 00:06:40,000 --> 00:06:44,000 go to the like tones or colours as well, so it's a very specific search. If you are looking for something in particular 102 00:06:44,000 --> 00:06:48,000 use the image library 103 00:06:48,000 --> 00:06:52,000 Just doing a keyword 104 00:06:52,000 --> 00:06:56,000 search for comme de garcons and these are all the images that are 105 00:06:56,000 --> 00:07:00,000 coming up and I can still filter 106 00:07:00,000 --> 00:07:04,000 further here if I wanted to filter to 107 00:07:04,000 --> 00:07:08,000 woman's wear for example 108 00:07:08,000 --> 00:07:12,000 Really high quality images that you can download 109 00:07:12,000 --> 00:07:16,000 In the all markets menu you'll also see there's a sustainability section here 110 00:07:16,000 --> 00:07:20,000 so that's a quick shortcut to looking at all the material they have that's labelled 111 00:07:20,000 --> 00:07:24,000 as being to do with sustainability and from within there you can 112 00:07:24,000 --> 00:07:28,000 search across. You will find that many of the specialist databases 113 00:07:28,000 --> 00:07:32,000 have a sustainability filter or section. We've got two 114 00:07:32,000 --> 00:07:36,000 fashion journal archives on this list. The first is Women's Wear Daily Archive 115 00:07:36,000 --> 00:07:40,000 and that runs from 1910 to the present. There is a sometimes a short 116 00:07:40,000 --> 00:07:44,000 time lag on that. Women's Wear Daily is 117 00:07:44,000 --> 00:07:48,000 a US publication. It's published everyday and 118 00:07:48,000 --> 00:07:52,000 it's like the FT for fashion 119 00:07:52,000 --> 00:07:56,000 The other archive we have is US Vogue. We've got it in full colour from 120 00:07:56,000 --> 00:08:00,000 the beginning from 1892 up until the present day 121 00:08:00,000 --> 00:08:04,000 It's high definition colour images and it's fully searchable 122 00:08:04,000 --> 00:08:08,000 So you could search for an advertisement, 123 00:08:08,000 --> 00:08:12,000 for a designer, photographer or a particular product 124 00:08:12,000 --> 00:08:16,000 Very detailed. Both of these sit on the ProQuest platform 125 00:08:16,000 --> 00:08:20,000 so they both behave in a very similar way. Women's Wear Daily Archive is less 126 00:08:20,000 --> 00:08:24,000 , is not as lush as Vogue archive 127 00:08:24,000 --> 00:08:28,000 Again you get the link through Discover. Because both Women's Wear 128 00:08:28,000 --> 00:08:32,000 Daily and Vogue Archive sit on the same platform they behave in very similar 129 00:08:32,000 --> 00:08:36,000 way. So you can search here or you can use advanced search and it allows you 130 00:08:36,000 --> 00:08:40,000 to search in a more detailed way. 131 00:08:40,000 --> 00:08:44,000 But let me see, let's look for 132 00:08:44,000 --> 00:08:48,000 [christian dior] 133 00:08:48,000 --> 00:08:52,000 134 00:08:52,000 --> 00:08:56,000 If I look down here I could search for 135 00:08:56,000 --> 00:09:00,000 Christian Dior adverts or articles or 136 00:09:00,000 --> 00:09:04,000 fashion shoots. Let's look for adverts 137 00:09:04,000 --> 00:09:08,000 So I've things going back to 1947, so I could put a date range 138 00:09:08,000 --> 00:09:12,000 in here if there is a particular time period I'm interested in 139 00:09:12,000 --> 00:09:16,000 or I can just click 140 00:09:16,000 --> 00:09:20,000 and there 141 00:09:20,000 --> 00:09:24,000 is the full colour scanned page. The other things I wanted to point out is the market research 142 00:09:24,000 --> 00:09:28,000 databases that we have. We've got two main databases 143 00:09:28,000 --> 00:09:32,000 for the UK use Mintel 144 00:09:32,000 --> 00:09:36,000 there is a link there to Mintel. If it's outside the UK use Passport 145 00:09:36,000 --> 00:09:40,000 Just give you a quick look in each of these they are very easy to use 146 00:09:40,000 --> 00:09:44,000 So Mintel we only subscribe to the UK component 147 00:09:44,000 --> 00:09:48,000 Just agree to the terms and conditions. So this is Mintel 148 00:09:48,000 --> 00:09:52,000 We've got some filters here you can use. So could search by 149 00:09:52,000 --> 00:09:56,000 retail and apparel 150 00:09:56,000 --> 00:10:00,000 151 00:10:00,000 --> 00:10:04,000 So you could use the filters 152 00:10:04,000 --> 00:10:08,000 to be given a range of reports 153 00:10:08,000 --> 00:10:12,000 or you can do a keyword search up here where it says I'm looking for. You've got a couple of filters 154 00:10:12,000 --> 00:10:16,000 here. So the main.. there are lots of different types of reports on 155 00:10:16,000 --> 00:10:20,000 Mintel. The big reports, the main ones 156 00:10:20,000 --> 00:10:24,000 is something that's labelled as report. That is where 157 00:10:24,000 --> 00:10:28,000 Mintel go out and they survey thousands of consumers 158 00:10:28,000 --> 00:10:32,000 about different consuer issues. It's highly detailed. 159 00:10:32,000 --> 00:10:36,000 So let's have a look at something like 160 00:10:36,000 --> 00:10:40,000 women's wear UK May 2020 161 00:10:40,000 --> 00:10:44,000 So if you are ever looking for anything on why 162 00:10:44,000 --> 00:10:48,000 consumer buy where they buy, buy what they buy. What decisions 163 00:10:48,000 --> 00:10:52,000 they make, what influences them on how they decide 164 00:10:52,000 --> 00:10:56,000 to spend their money. That's the kind of thing you'll find on Mintel 165 00:10:56,000 --> 00:11:00,000 You can see the full table of contents here. So most of the big reports cover 166 00:11:00,000 --> 00:11:04,000 very similar types of content 167 00:11:04,000 --> 00:11:08,000 So you get market size, market drivers, the big brands annd if you look down here 168 00:11:08,000 --> 00:11:12,000 What they buy, how they shop, where they shop, purchasing drivers 169 00:11:12,000 --> 00:11:16,000 So really valuable information that is very hard 170 00:11:16,000 --> 00:11:20,000 to find for free, because it is so useful to businesses. Mintel is 171 00:11:20,000 --> 00:11:24,000 a database that is used not just by people 172 00:11:24,000 --> 00:11:28,000 studying. It's also used in the business world to make business decisions 173 00:11:28,000 --> 00:11:32,000 So that's Mintel and that's for UK 174 00:11:32,000 --> 00:11:36,000 market research. If it's global it will be Passport. 175 00:11:36,000 --> 00:11:40,000 Any of the named databases I've mentioned as well as going through the subject 176 00:11:40,000 --> 00:11:44,000 guide you can just type the name into the Discover search box on the library homepage 177 00:11:44,000 --> 00:11:48,000 and it will give you the link to the databases. So Passport is a database 178 00:11:48,000 --> 00:11:52,000 that covers global industry sector reports 179 00:11:52,000 --> 00:11:56,000 company profiles there is also 180 00:11:56,000 --> 00:12:00,000 a lot so statistics in there around things like market share 181 00:12:00,000 --> 00:12:04,000 again terms and conditions- it's for educational purposes only. 182 00:12:04,000 --> 00:12:08,000 So this is Passport 183 00:12:08,000 --> 00:12:12,000 As well as analysis you also get statistics 184 00:12:12,000 --> 00:12:16,000 in here as well. It's a bit of beast to use. It's a bit complicated, it looks a bit complicated 185 00:12:16,000 --> 00:12:20,000 So you can do keyword here across all 186 00:12:20,000 --> 00:12:24,000 different parts of the database. Or you can browse 187 00:12:24,000 --> 00:12:28,000 you got the different menu options here 188 00:12:28,000 --> 00:12:32,000 If we have a look at something like industries 189 00:12:32,000 --> 00:12:36,000 We've got apparel and footwear. We've also got luxury goods as well 190 00:12:36,000 --> 00:12:40,000 Let's have a look in luxury goods. So 191 00:12:40,000 --> 00:12:44,000 get a top level page here of the different types of content you can pop into. 192 00:12:44,000 --> 00:12:48,000 I'm going to go into Analysis Quick links here. I've got different categories here 193 00:12:48,000 --> 00:12:52,000 194 00:12:52,000 --> 00:12:56,000 If I look down to Women's designer apparel 195 00:12:56,000 --> 00:13:00,000 So what you can see here is all the reports that full under Women's Designer 196 00:13:00,000 --> 00:13:04,000 Apparel across all geographies and I've got filters here that we help me 197 00:13:04,000 --> 00:13:08,000 narrow those resutls down. So let's have a look in 198 00:13:08,000 --> 00:13:12,000 footwear. You start to see the type of content that's coming up there 199 00:13:12,000 --> 00:13:16,000 The briefing tend to be short reaction pieces 200 00:13:16,000 --> 00:13:20,000 201 00:13:20,000 --> 00:13:24,000 You can see as well there's things like podcasts 202 00:13:24,000 --> 00:13:28,000 and video content as well 203 00:13:28,000 --> 00:13:32,000 The key to getting the best out of Passport is really exploring the different menus 204 00:13:32,000 --> 00:13:36,000 and searching in a couple different places in Passport 205 00:13:36,000 --> 00:13:40,000 if you can't find what you are looking for. You can also search for companies 206 00:13:40,000 --> 00:13:44,000 as well. So if I go up to Companies, I can search by company name. Not all companies are 207 00:13:44,000 --> 00:13:48,000 in here, but a lot of the large companies are. So let's have a look for 208 00:13:48,000 --> 00:13:52,000 something like Hugo Boss. Here we go 209 00:13:52,000 --> 00:13:56,000 Hugo Boss AG. So there is no global 210 00:13:56,000 --> 00:14:00,000 company profile but there is a local profile for Germany 211 00:14:00,000 --> 00:14:04,000 212 00:14:04,000 --> 00:14:08,000 213 00:14:08,000 --> 00:14:12,000 IN the company profile, depending on what is available publically 214 00:14:12,000 --> 00:14:16,000 you can get quite a lot of detail in terms of the company 215 00:14:16,000 --> 00:14:20,000 , their ranking their market share 216 00:14:20,000 --> 00:14:24,000 and that kind of thing. Any of the 217 00:14:24,000 --> 00:14:28,000 graphics you use you can download, you can use it in your 218 00:14:28,000 --> 00:14:32,000 written work as long you remember to reference it correctly 219 00:14:32,000 --> 00:14:36,000 220 00:14:36,000 --> 00:14:40,000 I'll do another company search for another 221 00:14:40,000 --> 00:14:44,000 big company, but one that is mass market 222 00:14:44,000 --> 00:14:48,000 223 00:14:48,000 --> 00:14:52,000 [H & M] 224 00:14:52,000 --> 00:14:56,000 So in this case there are lots of different types of profiles, so all those local company profiles 225 00:14:56,000 --> 00:15:00,000 , but also the global profile as well, we've got it in apparel and footwear 226 00:15:00,000 --> 00:15:04,000 and also in retailing as well 227 00:15:04,000 --> 00:15:08,000 Let's look in apparel and footwear, global company profile 228 00:15:08,000 --> 00:15:12,000 So a global company profile 229 00:15:12,000 --> 00:15:16,000 tends to have a lot more detail in it. You've got your table of contents here 230 00:15:16,000 --> 00:15:20,000 So it is very detailed 231 00:15:20,000 --> 00:15:24,000 232 00:15:24,000 --> 00:15:28,000 You can read it like a slideshare on the screen. You can 233 00:15:28,000 --> 00:15:32,000 download the full pdf. you can jump to the different sections using the table of contents here 234 00:15:32,000 --> 00:15:36,000 Any kind of related links to different 235 00:15:36,000 --> 00:15:40,000 statistics or industry reports are available at the bottom 236 00:15:40,000 --> 00:15:41,100 af the left hand menu 237 00:15:41,100 --> 00:15:45,133 [end]