
Unit 2: Knowing your audience - what to think about
What are the characteristics of the
academic audience?
- Experts in their field, able to comprehend in depth
- Published and experienced authors who know the rules
- Publishing in competition with other researchers
- As academic writers, they show their knowledge of the literature by referencing the work of others
- Use evidence (usually drawn from the literature) and form objective arguments, with both sides considered
- Methodology matters to them: you can be awarded marks for using the right research process even if they don't agree with your conclusion
SMILE by Imperial College, Loughborough University and the University of Worcester, modified by Marion Kelt Glasgow Caledonian University is licensed under a Creative Commons Attribution 3.0 Unported License.