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Unit 2: Knowing your audience

We all use different writing styles instictively depending on who we are writing to. For example, you use 'text speak' when texting your friends but would use more formal language if applying for a job. You adjust your writing style to accomodate the needs of your audience.

There are rules that you can learn in order to meet the needs of your university audience. These are the same rules that your audience (usually your lecturer) use when they write their own research papers. The rules are not complicated and this unit explains them to you.

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SMILE by Imperial College, Loughborough University and the University of Worcester, modified by Marion Kelt Glasgow Caledonian University is licensed under a Creative Commons Attribution 3.0 Unported License