
Unit 4: Research design
Qualitative research
- Helps us flesh out the story and develop a deeper understanding of a topic
- Often contrasted to quantitative research
- Together they give us the ‘bigger picture’
- Good examples of qualitative research are face-to-face interviews, focus groups and site visits
SMILE - Research design by Learning from WOeRk, University of Plymouth modified by Marion Kelt, Glasgow Caledonian University is licensed under a Creative Commons Attribution 3.0 Unported License.