Brand Identity: Lecture 2

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Summary:	This lecture explores brand identity definitions, theory development and employs the Kapferer (1994) Brand Identity Prism to further explore the facets of brand identity.
Creators:	DR Antoinette Fionda-Douglas
Divisions:	Academic > Glasgow School for Business and Society > Department of Fashion, Marketing, Tourism and Events > Fashion and Marketing
Copyright holder:	Copyright ©2013 Glasgow Caledonian University
Tags:	Fashion, Marketing
Viewing permissions:	University
Depositing User:	DR Antoinette Fionda-Douglas
Date Deposited:	12 Jan 2016 09:47
Last Modified:	16 Feb 2016 08:02
URI:	https://edshare.gcu.ac.uk/id/eprint/253

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