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| Summary: | Nick Robertson talks about ASOS. He starts with some of the major milestones in the growth of retailing. Then he moves to his first web site "As seen on screen" in 2000 which was born from product placement. He talks about their original small warehouse, then the major fire in 2005 which had the unexpected effect of a lot of free publicity. He describes the move to a more fashion based business aimed at customers in their 20's. Gives some key facts and figures and looks forward at what comes next. He talks about some of the risk involved. The talk finishes with a Q&A session. London campus version of this talk. |
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| Creators: | Nick Robertson |
| Divisions: | Academic > Glasgow School for Business and Society > Department of Fashion, Marketing, Tourism and Events > Fashion and Marketing |
| Copyright holder: | Copyright ©2013 Glasgow Caledonian University |
| Tags: | Fashion, Marketing |
| Viewing permissions: | University |
| Depositing User: | |
| Date Deposited: | 26 Feb 2016 14:01 |
| Last Modified: | 07 Jun 2016 11:04 |
| URI: | https://edshare.gcu.ac.uk/id/eprint/526 |
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