Week 1 Lecture - Introduction to IMC

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Creators:	Dr Cara Connell
Copyright holder:	Copyright © Glasgow Caledonian University
Tags:	Marketing communication, Promotional mix
Viewing permissions:	University
Depositing User:	Dr Cara Connell
Date Deposited:	07 Oct 2020 12:57
Last Modified:	01 Apr 2021 21:01
URI:	https://edshare.gcu.ac.uk/id/eprint/6765

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